YOLA – Jay Rock [Music Video]

Last month during ‘TDE Appreciation Week’, Jay Rock was the first one up to drop a song for the Black Hippy collective. YOLA (correct my street terms if I’m wrong) is another word for crack cocaine, and pretty much in a nutshell, he’s rapping about his music being the equivalent to an addictive drug. He’s got that ‘work’, that ‘fire’, and he’s about to take you ‘higher’. TDE has their own video style when it comes to them, and their often hit or miss, but this one is a hit. Solid visuals to back up the lyrical content. Go watch it over at ‘Associated Fresh’

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